Digital Marketing Graduates Must Find the Right Balance between Theory and Practice

What is the first thing that comes to your mind when you think of a chef? You imagine him cooking with an apron in the kitchen.

Can you imagine a chef just writing a recipe without attempting to cook a dish? Most likely not. They want to know what it actually tastes like. Apart from his theoretical knowledge of cooking duration, process, ingredients, and their taste, a chef practically experiments on flavours that go well together, and seasonings that enhance the taste which brings a whole different experience to cooking the recipe.

What about marketing students? Don’t you think building practical work experience is essential to build their marketing skills, too?

Work experience as evidence of your work skills

Different from the marketing theories we learn from classrooms, work experience provides you with crucial knowledge, skills and personal attributes that employers look for. Without practical and real experience, your theoretical knowledge in the workplace is just empty talk. This is why fresh graduates with no experience struggle in getting a full-time job even though they graduate with distinctions.

Does experience matter?

This is a controversial question. It is always good to have lots of experience, but 10 restaurant/bubble tea retail experiences listed on your resume are unlikely to lead you to a full-time digital marketing or event management job.

The value of your work experience depends on what abilities and skills you gained from your previous company. In addition, how you can leverage your skills to contribute to your future employers matters. You should be building knowledge, skills, and abilities, and identifying your strengths and weaknesses that fit your dream jobs.