Domino’s Delivery Driver Turned Marketing Executive in Global Firm

Updated: Aug 2

How Timely Opportunities Helped Chinese International Student Adam Land His Full-time Job


Meet Adam Xie, Marketing Executive at Reed Exhibitions. He is championing all things in Energy and Waste exhibitions and working closely with different teams to proactively suggest, create, monitor, deliver and improve content for RX customers through various platforms. While he successfully landed a full-time job in Australia, it is important to note that it wasn't an easy journey. As a speaker for our event ‘Strategies To Break into Aussie Job Market’, he shared his humble beginnings as an international student from China where he was unsure about his career direction and lacked relevant experience.

As an international student, you may have faced similar challenges like Adam. But this is just the tip of the iceberg for international students. Getting a marketing job in Australia requires not only a clear career direction but also practical marketing and interview skills. This makes it difficult for these students especially since most of them are still unsure of their career direction. They are also new to speaking English and are unfamiliar with the demands of Australian employers. Without guidance, these students struggle to gain the relevant practical skills to land a job after graduation which makes it difficult for them to enter the job market.

Adam’s example shows otherwise. It is possible for international students to get a full-time job if they do the right thing - strategically build their skills along the way before graduation.

Learn how this former Domino’s delivery driver successfully entered the Aussie job market and landed his current Marketing Executive role.

Strategy 1: Relevant Skills and Experience

"I noticed that I needed some work experience to stand out in the job market. I worked as a Domino's delivery driver to gain experience and earn some income. But I realised it's still not enough because I can’t find my passion and the future career I want to engage."

While work experience is needed, it is actually RELEVANT work experience that helps international students like you and Adam stand out in the job market. So, what is considered relevant work experience?

For the marketing industry, relevant work experience refers to both soft skills and hard skills. Soft skills involve abilities like teamwork management while hard skills involve digital marketing skills. But employers are now prioritising candidates with hard skills. They are looking for job-ready candidates who can hit the ground running. Many interview questions they ask now require candidates with positive marketing campaign experience and to write sample content (like social media posts or newsletters) based on the hiring company.

This can make breaking into the marketing industry difficult for international students who aspire to be marketers. Like Adam, you may have rushed into a hospitality job for experience and income but this does not necessarily give you the core skills to break into the industry. This is because they are two different industries. To truly gain insight into whether the industry is for you, you need to take on opportunities where you’ll get hands-