7 Essential Skills To Be A Brand Manager | A Date with Revlon Brand Manager



Do you want to be a Brand Manager one day?


Graduates these days tend to feel lost in breaking into the job market in this pandemic. They are advised to complete many marketing certifications in order to land their first Marketing Assistant role. However, Marketing Assistant roles are usually basic steps to reach higher level marketing positions.


So what if you know that you want to be a Brand Manager in the future? Are you aware of the main skills you need to work up to your dream job? Most graduates do not know what skills are required and the responsibilities of higher-level marketing positions.


This is why we arranged our first professional meetup focusing on a Brand Manager in the beauty industry. On the 23rd of August, 20 students got close and personal with Revlon Brand Manager, Sophia Ye. She shared golden insights of her everyday experience as a Brand Manager and the lessons she learned working her way up to her managerial position.


Were you there? If not, we’ve compiled key takeaways from Sophia’s sharing for you. But, if you have, here’s a chance to refresh your mind.


Sophia’s 7 Must-Haves for a Brand Manager


1. Commercial Acumen

This refers to financial knowledge and a basic understanding of how profit and loss works. This will help you stand out as it is commercial acumen that will ultimately grow your brand.


2. Stakeholder Management

You will work with different types of people across different departments to solve problems. For Sophia, this includes her internal team, Public Relations team, and so much more. Therefore emotional intelligence and ability to form good relationships with people of various backgrounds will help you.


3. Project Management

Plans can go astray, so it is important to know how to bounce back when things go wrong. For Sophia, this meant bouncing back with a contingency plan when flights carrying her shipment halted during covid in the midst of launching products.


4. Strategic Vision

This refers to the overall vision you have for a brand. Ask yourself, what is the legacy you want to leave on the brand? This will affect your contribution as a Brand Manager.


5. Creative Flair

You will be approving marketing collateral like social media content, product packaging, and more. So while design skills are not necessary, a vision for how you want something to look or an eye for aesthetics will help.


6. Agility

You may receive assignments with zero ideas on how to do it and minimal ongoing support. Being able to learn quickly, ask questions and deal with uncertainty will help you overcome these challenges. After all, much of the experience that qualifies us to succeed in our workplace is learned on the job.


7. Sales