A Lost Girl Discovered Her Pathway To Be Luxury Brands Marketer During Covid Times

How Opportunities Helped Vietnamese International Student Vy Land her Full-time Job


“Even though I don’t have 1-2 years’ experience, the recruiters were impressed by the way that I confidently presented myself and all the real-life work experiences that I gained.” - Vy Huyen Le, Media Executive at Group M.

Meet Vy Huyen Le, Media Executive at Group M, a former MARKCubator member, and a speaker for “Strategies to break into Aussie Job Market”. She worked with her team in planning and managing end-to-end integrated media campaigns, and ensuring excellent clients’ experience across Digital/Social and Traditional Media. The client portfolio is various, including:

  • Jewellery brands (E.g. Bulgari and Chaumet);

  • Watch brands (E.g. Hublot);

  • Beauty brands (E.g. Dior, Fenty Beauty, and Make Up For Ever);

  • Retails (E.g. Sephora); and

  • Fashion brands (E.g. Celine, Fendi and Loewe).

After executing her marketing skills in Group M as a Media Executive for one year, she was invited by another global marketing firm, OMD Australia. Now she has successfully landed her new role as an Account Executive at OMD Australia.

During the “Strategies to Break into Aussie Job Market”, MARKCubator was honoured to invite our former team member, Vy, back to the stage and share her 1-year job hunting journey with other international students. But it wasn’t an easy journey. Vy graduated when Covid first hit Australia. While all companies were slowing down the recruitment process, she struggled with her career path. With no hard skills on hand, she was so lost until she met a mentor, Dr Theresa Teo. Eventually, she overcame the obstacles through the following strategies:

Strategy 1: Do Not Refuse Any Work Opportunity, Even if It’s a Contract Job