It has been more than half a year since the COVID-19 took a turn in Australia. Everyone is facing massive challenges resulted from the pandemic. The NEW NORMAL gradually emerged without people really noticing. Every business turns digital overnight, and the new normal forces everyone to think digitally. Hence, digital marketing skills have become a basic necessity for every marketer.
An unprecedented time requires unprecedented thinking:
1) What is this NEW NORMAL leading us too?
2) How do you think would imply the job market for you?
3) Are you ready to face the changes brought by the NEW NORMAL?
What is the NEW NORMAL?
The New Normal can be defined as "the unprecedented COVID-19 brought to us upheaved changes in lives that have become standard and expected in the future". The concept of the ‘New Normal’ is now widely known and used as a guidance to shape people’s lives moving forward.
MARKCubator, with a mission to empower students with practical marketing skills and kick start their careers, aims to guide students to take charge of their own future, creating opportunities for themselves especially in these unprecedented times. We’re going to help you discover the NEW NORMAL implications on students. And we’re going to reveal the opportunities you can TAKE CHARGE in your future career and lives.
To the aspiring marketers, what implications can you draw while reading the following highlights?
Flight to Digital and Omnichannel: Most product categories have seen more than 10 percent growth in their online customer base during the pandemic and many consumers say they plan to continue shopping online even when brick-and-mortar stores reopen (McKinsey 2020).
Failure to Adapt: The COVID-19 pandemic drives immense changes & instability in the economy. Businesses are forced to go online, leaving behind the ones who cannot adapt. Companies' lack of ability to change to the digital platform results in decreased investment, more business failures, fewer new entrants, and less innovation (McKinsey 2020).
COVID-19 impact on the workforce: In light of the weakened economy, students’ job search will be more challenging and may take longer than the graduates of years past. Students will need to build up their portfolios that can serve as a marketing tool (Forbes 2020).
High Unemployment Rate: The unemployment rate rose to 7.4 percent in. June 2020, a 21-year high. Jobs in Australia are being retrenched. as the pandemic has negatively affected businesses' health (McKinsey 2020).
If you are concerned about what the future holds, learn how to Take Charge of the New Normal from the MARKCubator – COVID 19 Tips on MARKCubator Facebook and Instagram accounts. We're going to reveal MARKCubator tips followed by each NEW NORMAL theme. NOW it’s time for you to seize the opportunity and BOOST your own competitive edge.
Are you ready to transform for the job market? Be ready! Take Charge in the New Normal!